Disney+ Was the Key Contributor to Japan’s Streaming Market Growth in 3Q

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Disney+ was the major entity contributing to the Japanese streaming market growth in the 3rd fiscal quarter. A new report pointed out that it struck Hulu Japan and became the country’s 3rd biggest streaming platform. A consultancy firm Media Partners Asia and its patent AMPD Research Platform published research.

The study says the company obtained around 1.1 million net earnings with its SVOD subscriptions in the 3Q of 2022. The overall market of Japan recorded 49.4 million SVOD subscriptions in the 3rd quarter of 2022. However, Amazon Prime Video is still the market leader with around 16.5 million subscribers in the country.

Amazon Prime Video is Ahead of Netflix

Meanwhile, Amazon Prime Video was also in front of Netflix with 7 million. Disney+ got the 3rd spot with 3.6 million at the end of the 3rd quarter. Keep in mind that Hulu Japan is Nippon Television’s owned platform and not connected with Disney. The consultancy firm Media Partners Asia said marketing & promotional discounts and Korean franchises boosted Disney+ subscriber obtainment in 3Q.

The report also highlighted the increasing role of Korean content and the importance of animated films in the Japanese market. However, animation is a key attribute of premium video streaming in the country. It contains around 44% of premium video consumption in the 3rd quarter of 2022. Korean content has a considerable subscriber purchase bump on Disney+ and Netflix.

Live-Action Content is Important on Hulu Japan & U-Next

Meanwhile, Korean content also drove an immense 26% of new user consumption. But the report said that licensed live-action content is especially crucial on U-Next and Hulu Japan. The SVOD growth of Ex-Disney+ in Japan was significantly flat in the 2nd and 3rd quarters of 2022. Amazon Prime Video is continuously leading the category with Netflix.

Both Amazon Prime Video and Netflix are taking advantage of massive and non-exclusive anime libraries to accelerate consumption. However, AVOD platform Tver and the Local TV consortium are constantly boosting their share of premium video consumption. They are fulfilling the demand for TV live streams and square the score of famous variety and drama programming.

Licensed TV Content Boosted Subscriber Acquisition

However, licensed TV content also provokes subscriber purchases on U-Next and Hulu Japan. Korean dramas significantly perform a key role in subscriber buying for Disney+ and Netflix. They offer combative distinction among massive non-exclusive animation libraries. Disney+ has also started to develop an extraordinary animation library.

Moreover, Disney+ is emphasizing strategies aimed at content contrast in a feasible SVOD environment. The Online Music Streaming in Japan industry profile offers top-level qualitative and quantitative summary information. It includes the market size value 2016-20 and prediction for 2025. The industry profile also features descriptions of the key players.

The Importance of Subscription Services and Ad-Supported Streams

The profile descriptions include key financial standards and an analysis of combative pressures in the market. However, the online music streaming market contains revenues produced from music and music video streaming platforms. Most of the revenue was generated from ad-supported streams and subscription service charges.

In 2020, the Japanese online music streaming market maintained total revenue of $544 million. Between 2016 and 2020, it collected a combined annual growth rate of 27%. The market’s most important segment in 2020 was subscription services. This segment maintained total revenues of $472.5 million and was similar to the overall market value of 86.9%.