Tesla Hype Machine Will Boost at Investor Day on March 1, 2023

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Tesla owner Elon Musk didn’t pay dollars for typical advertising for years. But he efficiently managed to keep himself and Tesla at the front & center. Some of the factors include his television and podcast appearances with a never-ending stream of tweets and live-streamed product events. However, the EV (electric vehicle) manufacturing firm and its billionaire CEO-related news also went viral.

Musk became an absolute advertising machine with his talent for leading the way so Tesla organized to perform operations effectively. However, its appraisal escalated to heaven as no auto manufacturer came close to this level. Musk was in the headlines for various reasons such as his bid to acquire Twitter and an attempt to withdraw.

Tesla Experienced Various Issues in 3 Consecutive Quarters

However, we experienced growing confusion after he finally took over Twitter. Tesla also faced various issues for 3 quarters in a row and couldn’t provide one of the benchmarks that concern it most. It badly affected the number of electric vehicles it handed over to customers. But the worst scenario shows the hype machine of Tesla breaking down significantly which kept the company thriving.

Meanwhile, Musk also predicted an “Epic” end of the year during its last earnings announcement. But there wasn’t anything Epic about decreasing production and prices in China. There wasn’t any evidence in US history of such discount offerings. The company is still experiencing a shortage of thousands of vehicles from its expected deliveries.

Tesla’s CEO Earlier Signaled a Strong Macro Environment

Keep in mind that the company’s production again surpassed sales by a great margin. Musk clearly mentioned in October that the company is taking essential measures against the most critical challenges. However, he signaled a powerful macro environment just after he made the Epic comment. Musk claimed he found a way for the company to massively surpass Apple in market value.

Meanwhile, Apple is also growing it’s worth more than the iPhone manufacturer in collaboration with Saudi Aramco. But he left it to CFO Zachary Kirkhorn to efficiently decrease guidance for the year. Musk flagged that Tesla is expected to improve the deliveries of its vehicles, while its expectations just marked 50% in 2022. Tesla pulled out all the barriers against sales but experienced a significant drop at the end of 2022.

Musk Announced Optimus in October 2022

Musk transformed his struggles and suggestions to his liking via tweets. Multiple topics connected to the social media platform itself have constrained his feed. However, the market didn’t show its interest in buying it when he claimed Tesla was performing better than ever. The company reported the production and deliveries a couple of weeks later and suggested that disloyalty was appropriate.

It is important that product events for the company also have declined a bit flat. Musk presented the latest iteration of Optimus during the 2nd AI Day of Tesla in October 2022. The Optimus is the company’s developed humanoid robot without the capability to walk on its own. However, the 3-hour event finished with some empty chairs.

Tesla Handed Over its First Semis to PepsiCo

Meanwhile, the live-stream event viewer could see the chatter of young engineers who weren’t paying attention to the presentation. Musk’s Tesla handed over its first Semis to the executives of PepsiCo, around 5 years after announcing prototype trucks. This wasn’t a high-profile event according to Tesla standards. Tesla reported quarterly delivery numbers a couple of weeks later without mentioning Semi.

The next opportunity for Musk to become a hype machine again would start on January 25 with its earnings reports. Keep in mind that Tesla has scheduled to host an Investor Day on March 1, 2023. The event will reportedly present Tesla’s expansion plans and more details about a lower-cost Next-generation vehicle platform. Musk needs to excite the masses regarding Tesla being headed the way it previously had.