- January 26, 2023
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How to Organize an Entertaining Event Series?
Event series are not so common, but the most effective strategy to create a buzz in the industry. As the name suggests, the events are organized in a series. These can be on every day of the week or with a gap of a few days. In short, the event should be organized in a short time and back to back to keep building the hype and enjoy the attention and appreciation of the target audience.
Event series has the potential to garner attention and be a huge success. However, all of this can vanish into thin air if you take event planning lightly and do not pay equal attention to all. Sticking to the basics and getting a little help from the experts can take you a long way.
Keep scrolling down into the details of this article to learn and explore how you can organize an entertaining event series and reach out to your target audience.
Top 6 Tips to Plan an Engaging Event Series
Organizing a single event after months of preparation is a common practice. The organizers aim to catch the attention of the target audience and stay fresh in their memory through such an event. A better way of achieving these goals is by planning an event series and catching the target audience by surprise. However, you should be very careful with planning and organization to enjoy success.
Here are the major tips you need to follow to plan an engaging event series and create a buzz among your target audience.
1. Pick a Different Theme for Every Event:
The very first tip to plan an engaging event series is to pick a different theme for every event. The theme can reflect in the décor of the venue, menu, event activities, and dress code for the attendees. Choosing a different theme will not distinguish the events in the series from each other but build the anticipation of the attendee and keep them hooked. Such events require thorough planning and attention to detail. Due to this, many organizations prefer hiring experts from experiential event agency Dubai and leave all the planning and arrangements to them.
2. Opt For Multiple Locations:
The next tip you can follow for an engaging event series is opting for multiple locations. Sticking to a single venue for the whole event series can kill the excitement and anticipation of the attendees. Multiple locations will keep them excited to explore and enjoy more. It will also positively impact their willingness to explore the new part of the series. They will be excited to see what’s new in the event and how the event organizers will enlighten and entertain them.
3. Merge Virtual and In-Person Events:
Another tip you can follow for an engaging event series is merging virtual and in-person events. Opting for in-person events is ideal if you are not organizing back-to-back events and there is a gap of a few days between all events. The gap will provide the chance for attendees to relax as well as anticipate the next event. However, if you are opting for back-to-back events, you can shift some of them to virtual space. It will provide an opportunity to keep the excitement of the event alive while not burdening attendees with the compulsion of traveling.
4. Make Events Affordable:
Another significant tip you should follow for a successful event series is making the event affordable for all. You can price your tickets at different levels and categories. Following only one standard can make you lose out on potential attendees due to the high price. Different ticketing criteria will attract more and more attendees to join and enjoy to the fullest. Moreover, your efforts of making the vent affordable for all will also earn you recognition from the attendees.
5. Choose a Different Speaker for Every Event:
Another essential tip you need to follow for a successful event series is choosing a different speaker for every event. The speakers bear the burden of keeping the event lively, engaging, and informative. Handing the responsibility to one person only can make them nervous and bore the attendees too. Having a different speaker at every event will boost the excitement of the attendees and keep them hooked to guess the next person.
6. Ensure Inclusivity and Accessibility:
Ensuring inclusivity and accessibility in your vent series is the last tip for a successful organization. Keep the event open to the public and make sure they do not feel left out or missing out on something if they miss the previous event in the series. On top of all this, prioritize accessibility in all terms and offer the best event experience to your attendees. Do not hesitate to get experts on board from experiential event agency Dubai to plan the series with attention to detail and win over the attendees.
Ready to Plan Your First Event Series?
If the idea is making you excited and nervous at the same time, make sure not to give up on it. Consult professional event organizers to discuss and plan all the little details and set up the most successful event in the town.