• June 22, 2015
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App Updates – A Strategic Tool to Spark Upade Downloads of Your Old App

App Updates – A Strategic Tool to Spark Upade Downloads of Your Old App
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The iOS and Android developers have released updates as they described it ‘an extremely high frequency’. These new updates are regular on Android. The apps on iTunes are being updated after every 59 days and apps on Google Play are being updated after every 28 days. Most of the experts say that updates boost downloads and normally these updates are available when the app suffers from poor performance. We represent it as evidence that most of the app developers release updates as revival strategy. The need of a substantial impact for apps that is generated by updates on Google Play may possibly refer to be short of any quality review process. It means that high and low both types of updates are being published and massive updates of apps on Google Play efficiently reflect the impact on all downloads.

When we talk about the iOS apps, the experts advise that developers should use small updates like small tweaks and bug fixing as a strategic tool to improve app performance and to avoid sending heavy and major updates with multiple changes in app’s components. So any iOS app having lots of maximum updates would be a sign that a developer is trying to decrease interest strategically. Experts say, a poor past performance of any app could improve the chances that developer would release a small update bur it would not reflect any major impact on major updates. We experienced that download ratio is almost 5 times higher than the App store and 35 percent of apps are local on both stores.

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