Beginner’s Guide to Customizing Shopify Themes for High Conversion Rate

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We all understand why you are here. You want to know how to create an incredible Shopify store. You’ve searched through dozens of Shopify themes in search of the right one, or you’ve already used one but are unsure about the outcome.

In Any Scenario, It Would be Crucial to Optimize the Theme so that it Works for you

In light of this, we’ll walk you through the process of customizing a Shopify theme. You’ll have a fully functional, profitable Shopify store by the time this is over.

How to Improve Conversions through Theme Customization

Step 1: Choose a Suitable Theme:

This is beginner’s advice on how to choose a suitable theme and switch from your existing one if you don’t already have one.

Tools for Customizing the Shopify Theme in Step 2:

Using the built-in Shopify editor, you may somewhat change the majority of Shopify themes. For the theme you want to modify, click to Online Shop > Themes > Customize to access this.

The tool enables you to make basic edits to your theme, such as replacing graphics, moving sections around, adjusting font sizes, etc. Easy to understand.

Ultimately, its primary purpose is to allow you to add any desired texts and images into the theme. A few choices exist for altering the colors, effects, styling, etc.

You have Three Choices for the Most Sophisticated and Practical Optimization Techniques:

option #1. Using a page builder programme like Gempages Page Builder. These apps include a drag-and-drop interface that enables you to create individual pages. In order to facilitate the process, they also include prefabricated sections and layouts. If you want to build intricate and effective bespoke landing pages, you should do this.

Option #2: Utilizing a theme that can be customized, such as EcomSolid, which includes a more capable editor. You can add extras to your theme with EcomSolid, such as animation effects, headers, footers, sales-booster addons, etc. Since you won’t need to purchase any more apps, this is a comprehensive and cost-effective choice.

Third alternative: modifying the Shopify theme’s code. Go to Online Shop > Themes > Action > Modify Code to access this. We have a guide to adding custom CSS to Shopify in case you want some tips, but keep in mind that this is difficult and only advised for experts.

Now that you are aware of the tools you require, it is time to start optimizing pages.

Step 3: Make a landing Page with a High Conversion Rate:

The best place to start is with a landing page.

Even if a theme does include landing page templates, there are frequently just too many variables for them to function properly.

Having a customised landing page is necessary to maximise conversions, regardless of whether your objective is to generate sales or gather emails.

The typical advice is to use a page builder to accomplish this. You can easily construct a Shopify landing page that converts well by following the methods and options we’ve laid out in a separate article.

Step 4: Increase Sales by Optimizing Product Pages:

Surprisingly, only 0.9% of mobile visits to Shopify result in purchases. The remaining 99.1% depart and never come back.

In fact, your product page is failing you if your conversion rate is not at least three times higher than 0.9.

We’ve outlined the essential components of one-product sites with great conversion rates to assist you prevent this.

These will provide you with suggestions for improving product pages. What else? We offer advice on the themes to utilize and the components that make up a superb product page.

Modify the Checkout Page in Step 5 to Prevent Cart Abandonment:

Do me a favor right now and navigate to Orders > Abandoned Checkouts from the Shopify admin page if you already have a Shopify store.

There will probably be a large number of consumers who made it all the way to the register before leaving the store.

That is typically because your theme did not optimise the checkout page in any way.

By making your own changes to the checkout page, you may immediately enhance consumer satisfaction and lower cart abandonment. It might be the most successful adjustment you ever make.

Read our comprehensive guide for the best practices and technical guidelines to follow when creating a fantastic Shopify checkout page to get started.

Modify the Shopify in Step Six. Thank you Cross-Selling Page:

Even when customers have purchased something from you, your work is not finished.

Consider this, They’ve already made the important choice to shop at your store. Any more offers from you will now look more appealing.

Consider adding a survey or personalized product recommendations to the thank you page to encourage impulse purchases. You have all of those options and more when you edit the Thank you page.

Want to learn the basics of editing your Shopify thank you page? You’re covered by us.

Step 7: Create an Incredibly Motivating About Us Section:

Imagine that you have discovered a store with tempting products, but you are unfamiliar with the brand. How would you determine whether they are reliable enough for you to buy from?

Of course, you’ll click on the page titled “About Us.”

You may share your narrative with visitors to your about us page, demonstrate your credibility, and ultimately persuade them to make a purchase.

An inspiring “about us” tale can definitely stand out in a crowded market!

Visit our article on how to write an engaging About us page. Using examples and doable suggestions, we’ll go over the secrets that make an excellent About us page stand out.

Step 8: Create a Coming Soon Page for Prospective Customers:

It takes time to create a new store. You can miss out on opportunities to develop your brand, receive comments, and attract an audience if you wait until it is finished.

Instead, you may invite your friends and previous clients to subscribe so that they will be notified as soon as your business is open. You’ll start getting visitors this way right away!

Interesting, huh?

Then you’d better get started planning up your own Shopify coming soon website right away!

Step 9: Create a Shopify Blog for More Traffic:

Relying too heavily on advertising is a significant problem that every small business owner will eventually encounter.

For serious merchants, starting a blog and attracting organic traffic is an efficient approach. Your store will receive more organic search traffic as you produce more content, some of which will convert to customers.

More than that, you are presenting a dependable and helpful image to customers by producing your own blog content.

Such a Chance Cannot be Passed Up.

As a starting point for blog designs, content ideas, marketing plans, and more, have a look at these incredible Shopify blog examples.

Let’s get Going!

To customise a Shopify theme, you have complete tutorials and examples to refer to. So all you have to do is let your imagination run free.

Moreover, if you have any queries or remarks, kindly post them below.

Questions and Answers

Should I Actually alter Shopify Themes?

As default Shopify themes are created by experts, they look fantastic. HOWEVER the problem is that these themes frequently offer one-size-fits-all answers.

The ability to customise Shopify themes comes into play here. You, the company owner, are the expert on your clients and your goods. Also, you can see clearly where adjustments are required. As a result, YOU should make the decisions on the specifics of your own website.

Is it Dangerous to Modify Shopify Themes?

It is typically risk-free to customise themes using apps or theme editors. Only when you attempt to change the theme’s source code do the biggest potential issues surface. But, you may also reduce this risk by creating in advance backups for your theme.