The benefits of blogging continue to evolve, in the age of content marketing. Many bloggers and companies turn to WordPress to host content, to begin establishing a written presence. For those who know how to utilize features and content for search engine optimization purposes, the publishing platform is an effective tool for bloggers.
To ensure you are found easily in search engine results, and to add value for users and optimizing elements, the blogging with SEO in mind means focusing on quality content creation. Through optimization of basic, existing tools as well as the addition of available plugins, the WordPress can aid in those SEO efforts in the various ways.
Privacy Settings
It is important to uncheck the box that says: “discourage search engine from indexing this site,” Under search engine visibility. You want to give permission to those engines to read your content, in order to improve your blog visibility and show up higher in search rank.
URL Structure
You want to choose either post name or custom structure, instead of going with the default WordPress URL structure. As opposed to numbers, which is helpful for both users and SEO, this will ensure the title of the post is shown in the URL.
Tagging and Categories
Keeping relevant to your business, establish categories based on keywords. It is also said that blogger should use 5 to 10 tags for each post.
Sitemaps
If you want to index your blog content and share it with others, you should make it as simple as possible for the search engine.To help your SEO efforts, giving them access to HTML and XML sitemaps is a great way.
Analytics
In the blogging, it is vital to monitor the success. You should install some sort of analytics plugin, to begin tracking your site. Google Analytics is one of the best plugin for WordPress sites.