Notable Technologies That Can Boost Your Marketing Game

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From our homes to our businesses, shopping malls to train stations, restaurants to schools, technology can be found almost anywhere. Traditional word-of-mouth marketing has been superseded by digital tools that help spread the word more quickly and effectively. Large and small businesses may now sell anything to anyone, from anywhere, thanks to technological advancements. Modern marketing solutions help to amplify marketing outputs and increase return on investment in general.

Marketers are swamped with digital marketing solutions that help generate awareness and leads, from paid media to SEO to email. Every day, something new and viable to improve digital marketing efficiency is introduced. This article will give you an overview of some of the most cutting-edge digital marketing technology as used by some of the most reputable organisations including GammaStack. This guide will help you to learn about the most up-to-date technology you can use in your digital marketing strategy to achieve better results in less time.

The Behavioural Internet (IoB)

While the Internet of Things (IoT) is sweeping the globe, the Internet of Behaviour (IoB) is proving to be a useful tool for digital marketing initiatives. IoB combines IoT with data analytics and behavioural science, similar to how IoT collects and shares data over the internet.

It analyses human behaviour and then uses the information to develop digital marketing tactics. Retailers, for example, can analyse their potential consumers’ behaviour and purchasing habits across several platforms in order to curate appropriate items and services and send them real-time notifications about new offers, targeted marketing, and point of sale.

Automation powered by artificial intelligence

Over the last few years, artificial intelligence has advanced in leaps and bounds. Artificial Intelligence powers voice search, smart assistants, chatbots, and a slew of other cutting-edge technology. Almost every company, across a variety of industries, uses AI to fuel their marketing initiatives. It assists businesses in identifying and curating techniques that improve the customer experience while also benefiting their bottom line.

Artificial intelligence enables marketing agencies to collect relevant data about customers and their behaviour, making marketing communication more scalable and personalised, and assisting businesses in acquiring and retaining more customers.

Marketing that is hyper-local

Companies have found that collecting geolocation data and combining it with marketing is a profitable endeavour. Playing the local card always works in a company’s favour, no matter how much outreach it receives. Even multinational corporations tailor their marketing techniques to appeal to a certain audience in their home country. Hyper-local marketing is gaining traction thanks to the rapid growth of IoT devices. Marketers love the concept of using location data into their ads. They will be able to approach potential clients in their immediate vicinity with this information. Furthermore, combining geolocation with IoT technologies opens up new possibilities for marketing efforts that are more focused.

Analytical data

Due to various contemporary technologies, brands always have a large amount of customer data. Companies now have access to everything from consumers’ purchasing habits to the things they prefer to splurge on.

They can utilise data analytics to make the best use of the information they’ve obtained. It offers marketers with relevant data and assists them in developing meaningful and personalised marketing strategies.

Streaming video

Live videos have been delighting the world since their inception. According to estimates, the live video streaming business will be worth 184.3 billion dollars by 2027. Businesses can use live videos to make themselves more available to their customers. They capture clients’ attention and increase engagement by using BTS glimpses and actual footage. Brands can also increase awareness and establish an air of intrigue among the public by using live videos. Live videos bring fans closer to the brand and the people involved with it, from live Q&A sessions to live product tutorials and behind-the-scenes sagas to amusing live interviews, and they boost the company immensely.

Search using your voice

Voice search is an underappreciated instrument in the world of digital marketing. The advantages of incorporating voice search technology into a marketing strategy are often overlooked. Voice search is a powerful digital marketing tool, with a 95 percent accuracy rate (the same as humans). Long-tail and question/answer-based keywords, along with a content strategy, can bring any business to the notice of potential clients.

Bidding Strategy

If you look through Google Ads, you’ll uncover automatic smart bidding tactics that help you improve your digital marketing game. Due to the sheer effectiveness of Google AdWords, an increasing number of digital marketers are turning to this marketing strategy. To get the most out of it, they create content strategies, optimise keywords, and bids while conducting a Google Advertising campaign. 

The automated bidding feature in Google Ads makes this procedure simple and precise. Google analyses the data and adjusts the bid to fit the advertising campaign, increase efficiency, and help you achieve your objectives. It boosts the campaign’s overall performance by leaps and bounds.

Use of Social Media

Several technologies will come and go, but as a digital marketing tool, social media will continue to reign supreme. You can’t deny social media’s power. It aids in the development of brand identification, the acquisition of new clients across geographical boundaries, and the formation of a personalised link with customers.

It’s a useful tool for improving your SEO ranking, facilitating consumer contact, and making your brand more accessible to your target demographic. Every major corporation, without a doubt, uses a professional social media agency to develop dedicated social media marketing strategies. Understanding the target audience, identifying the ideal platform, and creating relevant content are all part of a simple social media plan. Using social media scheduling, monitoring, and administration tools also helps with marketing.

Last but not least

Customer-centric marketing is usually beneficial to businesses. These technologies operate as catalysts, speeding up the marketing campaign’s progress. When combined with old-school marketing techniques, these cutting-edge technologies enable businesses to achieve their marketing objectives in the time allotted. Use these cutting-edge tools to build your company’s marketing strategy and up your digital marketing game.